A dimensional brand experience inside the natural world.
A full-3D VR film celebrating Innisfree’s new products, inspired by green tea seeds, lava seawater and Jeju orchids. Viewers travel as though they have become a tiny fairy, exploring tea fields, underwater landscapes and snowy scenes.
Careful attention to scale and spatial continuity, along with colors drawn from nature, creates a sense of grandeur and purity. An opening inspired by the physical store leads into the journey, connecting the in-store experience with the virtual world.
