EXO SM Concert
"Creativity of the soul"
This is the representative song of Growl, which is from EXO among SM Entertainment groups.
The key is to preserve the masculine beat and mode, we tried to bring a dynamic movement throughout the video.
In addition, graffiti and Neon signs were naturally expressed by using shapes or colors that symbolize each member,
and it is a hologram method that can be viewed in three dimensions through
five large screens in the SM TOWN-only theater located in COEX, Seoul, Korea.
We worked carefully to achieve great overall harmony.