"Creativity of the soul"

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This is the representative song of Growl, which is from EXO among SM Entertainment groups.

The key is to preserve the masculine beat and mode, we tried to bring a dynamic movement throughout the video.

In addition, graffiti and Neon signs were naturally expressed by using shapes or colors that symbolize each member,

and it is a hologram method that can be viewed in three dimensions through

five large screens in the SM TOWN-only theater located in COEX, Seoul, Korea. 

We worked carefully to achieve great overall harmony.

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