"If you want the rainbow, you gotta put up with the rain."
From the mid 20th century, advertisers sold the idea that ‘you must look like this
to be happy and successful’, and we grew wise to their ways.
Banning negative thinking in the pursuit of happiness is counter-productive and, dare I say, delusional.
We need negativity to build resilience, strength, and character.
No one can be happy all the time. There are a lot of bad things happening in the world
and it can sometimes feel like too much to bear.
Denying the existence of our problems is a temporary fix and heals nothing.
However, according to a study, the shift away from snarky or downbeat campaigns is a smart move.
Ads that evoke pleasant feelings consistently resonate with consumers more than negative, neutral, or information-based commercials do.
After people watch a positive TV spot, the authors write, their attitude toward the advertised brand
improves—regardless of the product category or its relevance in a consumer’s day-to-day life.
Even though "be positive" can be hard, but Commercials that appeal to people’s optimism make consumers far more likely to fall in love with the brand, regardless of the type of product being advertised.
"No matter what happens, keep creating"
The combination of visuals can improve memory. In one study, 3 days after receiving information,
audiences remembered 10% of the information from a verbal-only presentation, compared to 65% of the information when the oral presentation was combined with visuals.
Long story short, whatever story your company wants to tell, a motion graphic can tell it — that is,
as long as you hire a great design agency that can translate your business goals into results-driven content.
시각적 요소의 결합은 기억력을 개선할 수 있습니다.
어떤 연구에 따르면, 정보를 받은 후 3일이 지난 후, 말로만 하는 발표만 있었을 때는
청중이 10%의 정보를 기억했지만, 구술적 발표와 시각적인 자료가 결합되어 있었을 때는 65%의 정보를 기억했습니다.
긴 이야기를 아주 간단하게 말하자면, 회사가 전달하고자 하는 어떤 이야기라도 모션 그래픽으로 표현할 수 있습니다.
단, 당신의 비즈니스 목표를 결과 중심의 콘텐츠로 번역할 수 있는 우수한 디자인 에이전시를 고용한다면 말이죠 :)