"If you want the rainbow, you gotta put up with the rain."

​

From the mid 20th century, advertisers sold the idea that ‘you must look like this

to be happy and successful’, and we grew wise to their ways. 

​

Banning negative thinking in the pursuit of happiness is counter-productive and, dare I say, delusional.

We need negativity to build resilience, strength, and character. 

No one can be happy all the time. There are a lot of bad things happening in the world 

and it can sometimes feel like too much to bear. 

Denying the existence of our problems is a temporary fix and heals nothing.  

​

However, according to a study, the shift away from snarky or downbeat campaigns is a smart move.

Ads that evoke pleasant feelings consistently resonate with consumers more than negative, neutral, or information-based commercials do.

After people watch a positive TV spot, the authors write, their attitude toward the advertised brand

improves—regardless of the product category or its relevance in a consumer’s day-to-day life.

 

Even though "be positive" can be hard, but Commercials that appeal to people’s optimism make consumers far more likely to fall in love with the brand, regardless of the type of product being advertised. 
 

​

​