"If you want the rainbow, you gotta put up with the rain."
From the mid 20th century, advertisers sold the idea that ‘you must look like this
to be happy and successful’, and we grew wise to their ways.
Banning negative thinking in the pursuit of happiness is counter-productive and, dare I say, delusional.
We need negativity to build resilience, strength, and character.
No one can be happy all the time. There are a lot of bad things happening in the world
and it can sometimes feel like too much to bear.
Denying the existence of our problems is a temporary fix and heals nothing.
However, according to a study, the shift away from snarky or downbeat campaigns is a smart move.
Ads that evoke pleasant feelings consistently resonate with consumers more than negative, neutral, or information-based commercials do.
After people watch a positive TV spot, the authors write, their attitude toward the advertised brand
improves—regardless of the product category or its relevance in a consumer’s day-to-day life.
Even though "be positive" can be hard, but Commercials that appeal to people’s optimism make consumers far more likely to fall in love with the brand, regardless of the type of product being advertised.
"No matter what happens, keep creating"
The combination of visuals can improve memory. In one study, 3 days after receiving information,
audiences remembered 10% of the information from a verbal-only presentation, compared to 65% of the information when the oral presentation was combined with visuals.
Long story short, whatever story your company wants to tell, a motion graphic can tell it — that is,
as long as you hire a great design agency that can translate your business goals into results-driven content.