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MBC Sports - Opening Title


"Combine traditional and sporty"

We produced an opening title for MBC Sports, which is the sports-focused channel of one of Korea’s 3 major public broadcasting channels.

We made the opening title for a baseball game, which is the most popular sport in Korea, and introduced the team using the drum, which is Korea’s traditional instrument and consequently the cheering tool of each team, in order to show the unique character of Korea.

In addition, we constructed a storyline reminiscent of hanbok (Korean traditional clothes) and talcum (masked dance) using clothes, symbolizing the tradition of Korean baseball, and also used a quick tempo to express the dynamics of sports.

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